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A definition of Search Engine Optimisation: The process by which one uses various strategies to directly affect the visibility of a website or webpage in a search engine’s natural/ organic search results.

At Make A Site, SEO is one of the major driving forces behind the Big Data component of our offering. Our expertise allows us to earn your brand maximum online visibility and marketability, with emphasis always placed on transparency and results.

SEO is a crucial channel for both lead generation as well as brand awareness. Effective SEO hinges on technical on-site optimisation and the creation of engaging content that drives online conversation. Every aspect of an organic search campaign should be measured through Analytics in order to accrue data that will help deliver optimal results – an area that Make A Site is extremely proficient at as one of Africa’s only Google Analytics Certified Partners.

Make A Site was originally primarily an SEO company and one of the leading influencers in this field in South Africa. Having made its name in the realm of Big Data and SEO, it is a service the company continues to excel at since the merger – our offerings have diversified but our commitment to SEO excellence has not changed. Over the years we have successfully ensured that our clients achieve outstanding online visibility through a variety of proficient, best-practice, Google-approved methods which revolve around our key offerings of quality content, community management, relevant keywords, perpetual link networks, UX-friendly design, web optimization, Analytics and PPC. SEO is in a constant state of flux as Google brings in its frequent updates, (Penguin 2.0 and Panda being the latest examples) and new technologies and social media play an increasingly significant role. Our expertise and experience allows us to anticipate and react quickly to these changes, enabling us to stay ahead of the curve and consistently deliver on the online traction and results that we promise our clients.